Space To Be You is a mental health and holistic therapy center in London, founded by Izabela and Bryan Hunter during the COVID-19 pandemic. Generating $8,000 monthly, the center offers room rentals for therapists, addressing rising mental health needs in East London. This case study explores the journey from conception to launch, including securing funding, setting up the business, and the couple's approach to marketing, customer acquisition, and growth strategies.


American Blossom Linens, founded by Janet Wischnia, is a bedding brand focused on creating quality, eco-friendly, American-made products. Originally part of her family's linen manufacturing business ATD-AMERICAN Co., founded in 1931, Wischnia aimed to bring sustainable and locally manufactured bedding back to U.S. retail consumers. Despite challenges, such as launching right before the COVID-19 pandemic, the brand flourished, reaching $600,000 in annual revenue by focusing on durability, transparency, and sustainability in manufacturing practices.


Ben Sarrazin founded Yuba Cargo Bikes, a company designing and distributing electric cargo bikes, which now generates $1 million in monthly revenue. Inspired by his love for biking and environmental consciousness, Ben developed an innovative product line targeting families, entrepreneurs, and urbanites, ultimately carving a unique niche in the bicycle industry. His persistence and hands-on approach have propelled Yuba into a $12 million per year business, emphasizing sustainability and versatile utility.

Mary Marsh founded Aim2Assist, a virtual assistant company, in 2014 with a monthly revenue of $66K. She aimed to create a flexible, remote work environment offering premium assistance to C-level executives. Aim2Assist has experienced consistent growth, focusing on top-tier, USA-based virtual assistants, and emphasizes strong team values and fair compensation for contractors.

In 2014, Ali Bedrettin Boz and Cagri Ayten turned a metal art hobby into Hoagard, a profitable metal wall art brand with $4.5 million in annual revenue. Initially started without investment, they overcame obstacles in design, production, and marketing, eventually creating a popular line of unique geometric metal wall decor. Hoagard now operates with a 43-person team, serving international markets and expanding into new product categories. The founders credit their growth to innovative design, strategic advertising, and building a brand that resonates with home decor enthusiasts worldwide.

Tyler O'Shea, the founder of Joker Mag, started a media platform to celebrate underdog stories in sports. Inspired by his own challenges in youth baseball, he wanted to share stories of perseverance to motivate athletes and fans. With approximately 25,000 monthly visitors, Joker Mag aims to inspire a broad audience while generating modest revenue.

Saleh Sokhandan, founder of SALSO Design, has turned his passion for 3D art into a successful business specializing in optical illusions. SALSO Design, now generating $1.2 million annually, works on diverse projects including advertising, decoration, and theme park design. Saleh’s journey began in freelance work, evolving through persistent skill development, innovative designs, and personal branding efforts. The studio’s organic growth has largely been driven by social media presence, particularly Instagram, and expanding services internationally.

Summary
Ling Thich, founder of the finance blog Finsavvy Panda, left her stable career as a bank analyst to pursue blogging full-time. She launched her blog in 2017, focusing on personal finance, and later expanded into a lifestyle niche. By mastering Pinterest as a traffic source, she was able to generate significant income through ads, affiliate marketing, and digital products. Her business now earns between $13,000 and $25,000 monthly, showing how a blog can be both lucrative and sustainable.

Boris Abazher founded TRIARE, a Ukraine-based software development company, with a modest investment of $500. The company now earns approximately $500,000 annually, largely due to its commitment to creating digital solutions for businesses, especially in logistics and delivery. Boris emphasizes that the growth of TRIARE has relied on a foundation of responsibility, patience, and adaptability.

Hippy Feet is a Minneapolis-based sock and apparel company founded by Michael Mader, which generates approximately $88K monthly in revenue. The company provides employment opportunities for homeless youth while also prioritizing sustainable, eco-friendly materials in its products. Since its launch, Hippy Feet has focused on creating a social impact by employing young people affected by homelessness and has shifted from a "buy one, give one" model to offering transitional employment.

Product Lab, founded by Long and co-founders, was Vietnam's first digital product management consulting firm. It offered consulting and training services in product management for startups and corporations. Despite initial success, the business ultimately shut down in 2023 after three years.

Jillian Leslie and her husband, David, built a series of successful online tools aimed at helping creators grow and monetize their online audiences. Starting with the Catch My Party photo-sharing site in 2009, they went on to create MiloTree, an app that helps users grow followers on social media, and MiloTree Easy Payments, a platform for creators to monetize through workshops and digital products. Their businesses have become notable in the creator economy, providing simple, scalable solutions with a steady revenue stream.